Dodge Charger

Modern Muscle – 

Leaning into the edgy abandoned city vibes, we took inspiration from the architecture and yellow-green tones of the footage to amplify that look with our color grade, and by adding some film grain to really level up the grittiness our client was after.

When it was time for sound design, we wanted to make viewers feel like there really was a Dodge zipping by, burning out, and somehow making that impossible turn. We did this by panning the audio to exactly match the cars’ movements in the edit.

Credits – 

 Client – Dodge Charger

Client
Dodge

Agency
Publicis Sapient

Production Co
Racing Cowboys

Director
Nicolai Iuul

Producer
Troy Bowman

Editor
Taylor Buzbee

Director of Photography
Tobia Sempi

1st AC
Rick Saliga

Drone
Aerial Imagery Works

Executive Producer, Speed Collective
Suzy Cosgrove

Colorist
William Schultz