The Ask –
We were thrilled when Ranger & Fox gave us the opportunity to bring to life the essence of Hulu's newest Original, "Kindred," in the form of broadcast idents. This collaboration resulted in some of our favorite work!
"Kindred" isn't your everyday story. With its fascinating twists of time-travel, shuttling the protagonist between the pulsing present of LA and the historical heart of rural Atlanta, it creates an uncanny blend of now-and-then. Our job? To channel that unique duality into the visuals.
This wasn't an assignment for traditional techniques like cross-dissolves or double-exposures. We needed something fresh and innovative; something that captured the sense of being in two places and timelines at once, and to echo the tension and intrigue of "Kindred."
Between FX, Ranger & Fox, and ourselves we went through rounds of brainstorming, experimentation, and countless versions until we had created a seamless visual journey from past to present and back again.
It's work like this, sitting at the intersection of creativity and challenge, that truly gets our gears turning. We're thrilled with the outcome and the opportunity to invite viewers into the intriguing world of "Kindred" in such a visually captivating way.
Presented below is the trailer for the series. Further down the page, you'll find a short collection of the idents we helped to create.