For Reliant Energy's "True Colors" campaign, Speed Collective joined forces with Material, diving deep into an imaginative color grading process and tacking on significant VFX. Our combined efforts resulted in three attention-grabbing spots that strategically employed color to captivate viewers. We paired technical expertise with a mutual passion for storytelling, taking the campaign's creative vision to unparalleled heights.
Agency
Material
Director
Chris McInroy
Creative Director
Jen Smith
Associate CDs
Megan Leinfelder, Sean Leonard
Art Director
Leo Martinez
Senior PM
Stephanie Livieres
Producer
Amanda Fox
Associate Producer
Tamar Price
Director of Photography
EJ Enríquez
Editor
Will Elliot
Motion Graphics & Additional VFX
Caleb Sawyer
Color & VFX
William Schultz
Dive into the making of the "True Colors" campaign, where vision meets execution. This behind-the-scenes glimpse reveals the intricate dance between our innovative color grading techniques and the meticulous VFX process, resulting in a captivating visual narrative for Reliant Energy.
